Browse Category

Uncategorized

9 Instagram post ideas to spice up your account

Facebook ad library – Moz ads

9 Instagram post ideas to spice up your account

Managing an Instagram brand account isn’t easy. It’s an ongoing juggle of posting at the perfect time, engaging on the fly and coming up with new ideas to beat the algorithm. You don’t need to break what’s working for you, but if you’re needing a little extra inspiration to refresh your approach, it’s always a good idea to try out some new types of Instagram posts and Stories.

Below, we give you some fresh post ideas to try for your Instagram brand account. They cover the different types of content: in-feed, Stories, Live and IGTV. Some of these will be easy to implement while others will take some preplanning. The idea is to introduce new types of content to your account so your audience will keep up their active engagement.

Scan Blog Comments

Readers requesting local SEO guide

Ahrefs – Keywords explorer – Local SEO

Blog comment about local SEO

(That’s the great thing about using comments from your blog: you already KNOW that your audience is going to love the content you put out there. They’re literally asking you to write about that exact topic.)

Local SEO guide – Comments

Ahrefs blog – SEO tips comment

Competitor’s YouTube Channels

Backlinko YouTube channel

Backlinko – Sort videos by most popular

Backlinko – Most popular videos

YouTube – FitnessBlender – Sort by most popular

YouTube – FitnessBlender – Latest best performing videos

Ask your audience

If you would like open-ended replies, posting a question will be great. If you have a rough sense of what your audience might be interested in, you could create a poll and list a few options. For example, a while back, we created a Twitter poll to ask our followers what sort of content they would like to see more of from us.

Twitter poll replies

Facebook emoji poll

Alternatively, you could email your blog subscribers and ask them what they would like to see from you. For example, at the end of 2017, we reached out to our blog subscribers with a survey. In the survey, we asked them what topics they enjoy the most and what topics they would like to see more from us.

Blog survey

Learn from your industry peers

It’ll be great to go beyond just your competitors. Are there other companies that you admire, which you can learn from? Maybe because they are in the same space but aren’t your direct competitor. Or perhaps their way of marketing resonates with you. For example, I often like to check out the social media profiles of HubSpot, MailChimp, and Airbnb.

Facebook

On Facebook, you could use Pages to Watch. This feature allows you to quickly compare the performance of your Page with similar Pages. You can also click on any of the Pages and see their top posts for the week. For instance, here’s a recent top post from Shopify:

Facebook Pages to Watch top posts

Twitter

TweetDeck

Here’s a point worth noting: while it’s great to learn from your favorite companies, you might not want to follow them exactly. This is because ultimately your brand is different from theirs and you would likely want to be unique with what you’re sharing on your social media profiles.

Electronic and print media ideas

14. Create a complete digital and physical experience (like Casper)

content marketing print example

A little wit, a little comfort, and a LOT of great content.
You might think this is all about sleep, and their ultra-comfy mattresses. But you’d be wrong. This content is way more interesting and interactive than that.

“Created with the help of our friends at McSweeney’s, this 96 page, full-color volume features a love letter to comfort pants, confessions from your yoga instructor, a non-chronological history of snoring, a skeptic’s guide to crystals, introvert workouts, alternatives to counting sheep, and an adulting coloring book. Emotionally supported by Casper.”

15. Hint at a secret they can’t miss out on (like LinkedIn)

linkedin ebook content example

I want my baby back baby back baby back…content marketing saauucee.

16. Deepen understanding of a topic with a deep-dive ebook (like Moz)

Be prepared for these 10 biggest challenges in content marketing

1. Thinking outside the blog

The blog is probably one of the first thoughts when you hear the word content, and that’s not a bad thing. Blogs are awesome, but so are videos, podcasts, social media posts and tons of other content options. Don’t forget them.

2. Lack of resources

3. Battling quality over quantity

Take it from someone who’s been there –trying to stick to a regular posting schedule is dumb. There is lots of information about best posting times and days for different content, and there’s no doubt that this is helpful.But these tips are not from the Content Marketing Bible.

They are just best practices that might not always apply to everyone (including you).It’s better to have quality content that actually works even if it goes out irregularly than to force yourself to stick to a 3 times per week posting schedule no matter what. Don’t waste your effort or your time like that.

4. Competition never sleeps

Always be monitoring what your competition is creating. It could be inspirational, or it could be comforting to know that you are working on something that no one else has tried yet. Either way, stay up-to-date on content trends.

5. Harnessing the power of organic content effectively

Organic search is hugely helpful for content marketing, but only when people can actually organically find the content. Keywords will be your savior here, and programs like the Moz Keyword Explorer can be a great help.

6. Unrealistic expectations

This is a biggie. While you’re observing competitor content, you may be compelled to do a bunch of things that they are doing. But what if you don’t actually have the resources to do exactly what they’re doing. Easy.

7. Getting burned out

In a sea of repetitive content, how on EARTH are we expected to come up with new stuff ALL THE TIME? It’s hard, no doubt. But creating new content is not your only option. If your new idea brain is in need of a little R&R, consider repurposing or revamping previous content.

8. Providing legitimate value, not just fluff

It’s true, an article about the 10 funniest marketing memes would definitely be an entertaining read. And like I said before, there’s nothing wrong with some fun, engaging content.It just still needs to be relevant to your content strategy, and to your brand.

Our ActiveCampaign Campy content on social media is fun but still relevant to things our business does, such as opening a new office.Fluff is cute on a puppy, but less so in your content, if it doesn’t make a difference or provide value in some way.

9. Balancing creative instincts and SEO needs

10. Planning and tracking results

Resources:

https://sproutsocial.com/insights/instagram-post-ideas/
https://backlinko.com/find-content-ideas
https://buffer.com/resources/discover-content-ideas/
https://www.activecampaign.com/blog/content-marketing-ideas

How to Describe Yourself in an Interview: 9 Methods with Examples

The reason why the “How to describe yourself” interview question is often like a Catch-22 is that people often fail to strike the correct balance between pride and believing in their strengths with modesty.

Best Answers to “How Would You Describe Yourself?” Interview Question

“So, how would you describe yourself?” is an incredibly cut-and-dried question asked in almost every interview. However, the answer isn’t as conspicuous as you probably think. An intricately organized yet prompt answer at your end can be the difference between you taking the crown and returning back home with a heavy heart, dispirited.

A great way to answer this question is to genuinely believe in what you are about to give voice to. Remember, your prospective big-shot employer is not looking for a textbook answer to describe yourself. They are looking for “you” and what you bring to their organization. Your answer has to be concise, focused, and if possible, dished with a fresh and unique perspective.

Understand the interviewer

If you’re wondering how to prepare for an interview, you’re probably already searching about the types of questions that might come your way. But, before that, don’t you think you should delve a little deeper to understand what these questions actually mean.

The way you answer shouldn’t just reflect your X factor. Rather, it should convey to the interviewer what you bring to the table. Basically, the trick to answering this question is to clearly understand the intent behind it. And that’s possible only if your vision matches that of the employer.

If the interviewer asks you to describe yourself, an “I am a team player” or an “I am a dedicated individual” would be too vague a reply and the interviewer won’t be able to gauge your capabilities. Yes, it’s anyway not possible to analyze your coding skills or creativity in an hour or so. But, at least give the patron something to extend the conversation further and pique his/her interest in employing you.

Describe Yourself as Flexible and Resourceful

I like to think that I’m a very flexible and resourceful person. Even when things change at the last minute, I’m able to adjust accordingly and meet tight deadlines. At my last job, the schedule was constantly changing, so I needed to be highly adaptable. Despite the chaotic environment, I always finished tasks on time.

Use this verbiage (style of speaking) when interviewing for a position that requires a lot of changes on the job and strict timelines. This line of speaking is reserved for interviews where you’ve already researched the position and know what you’re getting yourself into. It reinforces to the interviewer that you can handle the pressure that comes with constant change.

Torso view of a person in black pinstripe suit with fingers interlaced, next to a chrome analog clock

Give a Short But Meaningful Summary About Yourself

Question Type 1: Describe yourself in 3 words.

This is one type of short answer question that you’ll hear from a trained interviewer (or one who just read a book or blog about interviewing). It’s often heard at the beginning of the interview as a means of leading into more in-depth questions about your answer or at the end as a means of summary.

Have an answer ready to this question before you go into the interview so you can answer back quickly and confidently. Even if it isn’t asked, you can use those self-descriptive words as a framework for other answers to the interviewer’s questions. Even if you’re not asked the question directly, you will always need to describe yourself in an interview, to one degree or another.

Question Type 2: Describe yourself in one sentence.

“Describe yourself in one sentence” is the other way to ask the short answer question. Take note of the summary above and use the three-word description as part of a summary sentence. This way you’ll have an answer to both questions with the same words.

Group of people business suits representing how to describe yourself in an interview as a team player

Recommended Articles

Replace negative Words With Positive Words

Thank you for posting this wonderful tool. I have included many of these words in my resumes and applications, and i think that they put me over the other applicants with the same qualifications.
Well done,
KC

DO NOT say ‘I am creative/energetic/hardworking/dependable’. What have you done that shows you are creative, energetic hardworking/dependable?, use your achievements to highlight your skills and let the employer judge for themselves!

Yes, use these words to ensure you have said what needs to be said however, that alone will not win you an interview. To say ‘don’t use these words’ is also pretty stupid as you’ll end up with the CV that doesn’t say ‘honest’ etc so, at least bring yourself in line with everyone else at that stage!

To win an interview you need to write basic information SUPPORTED with substantial evidence of competence. For example, a sales person stating only their title, dates and role responsibilities is nearly a total waste of time. Instead, support this with achievements: Target of X, won Y. Won X client, grew Y account by £20k, increased GP by 47%, etc

Think about the key skills required to do the job well and focus on providing evidence that you can do them. e.g. Communication, Negotiation, Closing, etc – then add an example/result of having done it. Simple.

If you’re in a job where success is harder to quantify than a sales role think about how your manager measures your performance. If he/she targets you on cost savings, lead times, quality, complaints, etc then that dictates your achievements. Remember that if you’re going for a job in the same sector with similar managers, speak their language to impress them.

Also, think about the changes you have introduced that have had a positive impact on your employer’s business. Each one is an achievement, even if its not work related! (e.g. started social events, charity runs, etc)

Sources:

https://www.interviewkickstart.com/career-advice/how-to-describe-yourself-in-a-job-interview
https://magoosh.com/english-speaking/how-to-describe-yourself-in-an-interview-9-methods-with-examples/
https://www.callcentrehelper.com/the-top-25-words-to-use-on-your-cv-10032.htm

Amazing Books That Will Improve Your Writing Skills

Goldberg captures these deeper elements of writing in their book in order to help writers communicate more fully through their words. For the author, great writing is a product of facing difficult subjects head-on and then inviting others onto the journey with you.

The Sense of Style - 21st century Writing

The Best Books on Writing That’ll Help You Master Your Craft

You have several half-read books on writing stacked up on your nightstand, several more squirreled away in a desk drawer and a dozen more on book recommendations your Amazon wish list.

You scrutinize all the books that “customers also bought” looking for those one-of-a-kind books that will transform you into a great writer that clients and readers adore. You jump “inside the book” to read the table of contents and credits and page through the free preview.

Books have an uncanny power to teach us, to transport us, to move us light years beyond our ordinary lives. If we could only find the right books, the tried-and-true books written by trusted masters. So we keep looking.

And once in a while you find a writing book that speaks to your heart and gets to the core of what you’re struggling with right now. It changes you. It changes your writing. It changes your life.

The Best Writing How-To Books

Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content by Ann Handley

Millions of new blog posts and other pieces of content hit the internet every single day. Ann Handley’s book is a must-have guide that shows content producers what it takes to stand out in a space where competition is fierce. With an accessible style, she takes on everything from how to write to grammar and usage to best practices. Perhaps my favorite part is Handley’s formula for creating content with a focus on empathizing with the reader and telling a great story. This isn’t just a how-to-write guide, it’ll also help you uncover what to write.

Write Tight: Say Exactly What You Mean with Precision and Power by William Brohaugh

Writers are encouraged to make their writing lean and precise. Which is great advice, but how do you do it? Brohaugh, a former Writer’s Digest editor, offers all the necessary how-tos in this book. He teaches writers to eliminate redundancy, recognize and squash empty modifiers, and remove other dead weight that slows writing down. Although it’s sometimes criticized for being a bit pedantic, Brohaugh’s guide gave me some striking Aha! moments when I first read it about a decade ago, which is why I heartily recommend it.

The Sense of Style: The Thinking Person’s Guide to Writing in the 21st Century by Steven Pinker

Although Strunk and White’s The Elements of Style is a time-honored classic, its prescriptive approach to language isn’t for everyone. Enter Harvard professor Steven Pinker with a more contemporary take. His witty approach recognizes that language is fluid and that, while it’s good to know and follow the rules when it makes sense to, expressive writing often relies on bending them. Writing newbs may find this book challenging, but it’s full of insight for those who already have a grasp on grammar and style and want to improve.

Writing Books Every Writer Should Read

On Writing

A writing book from the world’s leading horror writer that will help you understand what it takes to write consistently, find your muse, and master your writing toolbox.

on writing

Yet, when confronted with the idea of listening to his audiobook (narrated by the author himself), I decided to buy it and see what this bestselling author has to say about the craft. I don’t really know why I bought it; it just caught my eye.

To my delight, listening to this book was incredibly pleasurable; Mr. King did a terrific job of sharing his philosophy of writing and his attitude towards it.

I wasn’t expecting to learn as much as I did from his book. If you’ve read some of my articles on this site, you will have surely seen I quote him every two articles. On Writing is that good.

Best Quotes from On Writing

Let’s get one thing clear right now, shall we? There is no Idea Dump, no Story Central, no Island of the Buried Bestsellers; good story ideas seem to come quite literally from nowhere, sailing at you right out of the empty sky: two previously unrelated ideas come together and make something new under the sun. Your job isn’t to find these ideas but to recognize them when they show up.

There is a muse, but he’s not going to come fluttering down into your writing room and scatter creative fairy-dust all over your typewriter or computer station. He lives in the ground. He’s a basement guy. You have to descend to his level, and once you get down there you have to furnish an apartment for him to live in. You have to do all the grunt labor, in other words, while the muse sits and smokes cigars and admires his bowling trophies and pretends to ignore you. Do you think this is fair? I think it’s fair. He may not be much to look at, that muse-guy, and he may not be much of a conversationalist (what I get out of mine is mostly surly grunts, unless he’s on duty), but he’s got the inspiration. It’s right that you should do all the work and burn all the midnight oil, because the guy with the cigar and the little wings has got a bag of magic. There’s stuff in there that can change your life.

The Only Grammar Book You’ll Ever Need

The Only Grammar Book You

This is simply what it says it is on the front cover (apart from the other books on this list of course). This book’s a great resource for people to sharpen up their grammar skills, regardless of what you’re writing. It covers everything you’d ever need to know about producing top quality writing; whether you need advice on which words to use, how to phrase things, punctuate sentences or simply organize and structure your work.

“This truly may be The Only Grammar Book You’ll Ever Need. I am a tutor and have found this book indispensable; it’s especially useful when coaching students for the SAT-II Writing exam and the English section of the ACT. Any grammar question you can possibly have seems to be in here, and it’s very easy to reference. I can’t imagine being without this book.” – Lulu

Best books on the business of writing

Real Artists Don’t Starve by Jeff Goins

Chapter by chapter, the author gathers examples of successful artists, writers, and creators and breaks down the business models they use to succeed with their work.

Perennial Seller by Ryan Holiday

Nothing has sunk more creators and caused more unhappiness than this: our inherently human tendency to pursue a strategy aimed at accomplishing one goal while simultaneously expecting to achieve other goals entirely unrelated. ― Ryan Holiday

How do you make something that lasts beyond your lifetime? This is the question Holiday answers with their book by examining common elements from the classics still read today.

Beneath the discussion of enduring work is the theme of funding that work. Despite the rare cases of broke artists becoming famous after their deaths, most of the classic works we still interact with today were popular when they were current.

How To Make a Living With Your Writing by Joanna Penn

Thanks to the internet, there are now dozens of ways to earn money as a writer. The author made most of their income from self-publishing books and making those books available in multiple formats (digital, audio, paperback).

The book covers a host of alternatives, including ways to monetize a blog or newsletter, how to leverage writing into consulting or speaking opportunities, and the best ways to start freelancing.

References:

https://smartblogger.com/essential-writing-books/
https://www.grammarly.com/blog/books-that-improve-writing-skills/
https://contentfiesta.com/books-on-writing/
https://www.lifehack.org/articles/communication/15-books-for-everyone-better-their-writing-skills.html
https://ghost.org/resources/best-books-on-writing/

Academic College Essay Writers Reviews You Can Trust

Finding the Best Essayist in the Market

Essay assignments are mandatory tasks in college. Still, most students are unable to complete these tasks on time or as required. Failure to hand in quality essays results in low grades, which majorly impacts their final grade. Fortunately, students can get writing help from custom writing services available online. These companies have qualified writers for hire and guarantee quality content that is free from plagiarism

This article will help you get a reliable homework essay writer to complete your paper fast. Here is a guide on how to source a reputable essay writer.

  • Positive Reviews and Comments

Legit academic essays online companies have reviews and testimonials sections for clients to rate their services. Additionally, their writers have personal ratings to help students pick the best hire. You can learn a lot about their service delivery in this section. To find quality help, always check for positive feedback and high rating scores.

  • Handle Different Types of Essays

With the varied essay types, you need one handling your specific paper requirements. Check service websites for a list of writing styles to confirm. If you require college application essay writers, look out for admission writing help. Make sure you know what the company deals with first to save time and get a well-written essay.

  • Professional Writers

Crafting a quality essay from scratch requires both skills and experience, which only qualified writers can deliver. During your search, check whether their writers’ credentials meet the needs of your essay. The best college essay writers have years of experience in academic writing and a doctorate or master in your study field.

  • Customer Support System

Top services have a variety of communication options for their clients. It is ideal to hire an essay service with 24/7 support to keep track of your paper’s progress. An open communication system with the college essay writer for pay gives you a platform to share ideas, clarifications, or complaints.

  • Fast Delivery of Assignments

All essay assignment papers have deadlines that must be met. Luckily, most online writing services have estimated delivery dates for different orders. You can use the timeframes to gauge the best site to complete your paper before your deadline.

  • Offers Different Writing Services

Besides drafting the paper, essays require proper formatting and editing. The best college essay writers for pay will offer these different services for the same paper. Getting an all in one service will save you from hiring different helpers on your paper.

  • Guarantees Unique Content

Handing in a plagiarized essay has a huge effect on your academics. Therefore, it is crucial to have a unique paper. The best sites create essays from scratch, doing adequate research, and providing references for their sources. Additionally, some even offer plagiarism reports along with the essay assignment.

Conclusion

Limited time in school can prevent you from properly working on your essays. You can beat this by sourcing the help of an academic writer from a professional service. Getting a helper is the best decision you can make for quality college grades.

Readers’ Write the Most Interesting Short Essay Stories

To write a fascinating short essay, you should begin by sparking your readers’ curiosity. They will make them absorbed, and it will increase their desire to read more. If you make a mistake of writing a boring essay, you will lose your readers’ attention, regardless of how excellent your points are. You should avoid dully writing style at all costs if you want the readers to find your writing interesting. Some students think that the academic essay has to be formal and boring. Remember that your lecturer has some extensive marking work to do. If you bore him in the first paragraph, he will give low marks and continue marking your classmates’ essay stories. The question remains, how do you craft the most exciting essay story?

  • To Write My Essay for Me, You Have To Be Interesting

You cannot be interesting if you do not have a passion for what you are writing about. Even when chatting with your friends, you will find it easier to elaborate on the subject you have the passion for. If you have to write a short story essay regarding a topic you do not like, then you have to adjust your mindset. Start by believing that boring subjects do not exist. Be positive about and relate it to real life. Keep your reader in your mind and understand that whatever you find boring might be interesting to your readers. You can google, watch videos relating to it, read blogs, and discuss it with others who have a passion for it.

  • Include Fascinating Details

To write my essay for me, avoid writing a dry subject matter. Use a writing style that will make it more interesting. Look for all the interesting information about it. You can relate it to the real world. It will make your readers connect with it. For some boring topics like law, you can explain how that law has helped the people to be where they are.

  • To Write My Essay for Me, Emulate Other Writer’s Styles

One way to follow other writes is to read broadly. If you admire a particular writer, try to find out what is it in his writing style that captivates you to want to read more. You can check the authors’ sentence structure and his technique of writing. The more you read, the more you will subconsciously start emulating them in your essay without knowing.

If you got a problem writing, you need to worry less. You can get help to do my essay for me from qualified professionals. They got pocket-friendly charges. Their ability to follow guidelines is excellent. They produce high-quality work. When you submit the work to the lecturer, you have the guarantee of getting good marks.

  • Use Active Voice

To write my essay for me, you require using an active voice. Using an active voice makes your reading more enjoyable. Avoid mixing active voice and passive voice or strictly using passive voice. It brings confusion to people reading your essay. Passive voice only makes your work boring, unlike active voice that makes it more neat and enjoyable to read.

Conclusion

When asked you to write an impressive short essay story, you have to consider your audience. You do not want him to die of boredom when reading your essay. Neither do you want to attain fewer marks? Remember that your writing should be exciting and should make your readers more curious. You should emulate other writers and use their technique that makes the readers desire to read more. You should avoid using passive voice but rather use active voice. An active voice makes your work more interesting.

Emilie and Louise

A man is not an island, which is why he has to make new friends. Emilie and Louise are the best things that happened to me over my visit to Paris. First of all, I was not familiar with many people. When you are in a foreign land, approaching random people to ask for directions may turn out to be the worst decision you ever made, but somehow these two made that my best choice.

For one, there is the anxiety that comes with the thought of them kidnapping you, using you, misleading you and even worse cases that could happen to you. You can say that I have trust issues. Louise and Emilie, take this 1 page essay as part of my appreciation for your amazing selves.

These two ladies made Paris feel like home, one of the reasons I extended my stay. So, how did I meet these two amazing souls? I booked a room at the Pullman Paris Eiffel Tower hotel, which I would recommend to someone looking for an average night hotel charge.

The best thing is that I could view Eiffel Tower, and it was 4-minutes-walk from the hotel.  On the verge of leaving the hotel room to head to the Paris Muse, being a history lover; after the museum, I was not sure if I wanted to do a lot with the mental depression disorder. Anyway, so as I close my hotel room, I see two beautiful ladies in the corridor.

I said hi since they came towards my next room door. I then introduced myself, and there and then, I got me some two friends. I shared with them about the places I was hoping to visit and went further to ask if they would recommend me a nice place to relax afterward, where I can find a Calvados.

I saw heaven on earth that day; it remains the most memorable bit of my entire visit to Paris. Louise and Emilie told me that they live around and that they had chosen to relax in the hotel to distract themselves from their busy work schedules. I had no clue that they had a liking for history!

I asked about their day-schedule, and it seemed unpacked as compared to mine. Believe it or not, they offered to take me around since they had their off! And the fact that it was Paris Muse even excited them further. We then took a cab from the Pullman’s Paris hotel to the muse, which was about a 13 minutes’ drive.

The Paris Muse

Upon arrival, we were utterly impressed such things as;

  • If I may call them; instructors and professors, not just guides!
  • The pleasure of seeing the treasures and the architecture explained
  • The wonders of Notre Dame incredibly shared by the director
  • Items such as Venus de Milo and Mona Lisa showcased and explained

The above was later followed by a leeway of whatever we preferred or wanted to see in the muse. The experience in the Louvre was more of an educational experience than it was entertainment, it was fun for us as lovers of history.

We managed to exchange contact and share a lot throughout the day. We were all worn out, and after having a meal at a nearby restaurant and relaxing, we all proceeded to the Lavinia near Madeleine, which was a few minutes’ drive; the place Emilie and Louise had recommended for Calvados. I kept in touch, and these two accompanied me wherever they could throughout my stay; they also made their weekly leave from work worthwhile!

  • 1
  • 2